Auction program provider device, sponsor selection method and sponsor selection program

摘要

By receiving a plurality of pieces of program information from program providers looking for sponsors, broadcasting the plurality of pieces of program information as an auction program simultaneously (by thumbnail display or frame-by-frame forwarding), making viewers notify an auction program provider of programs they find interesting and notifying the sponsors of the audience rating of each program in real time, an auction program provider device, a sponsor selection method and a sponsor selection program can be provided such that each sponsor can become the sponsor of a program in which the target customers of the sponsor match the viewers of the program.