Content transmission system

摘要

A content transmission system capable of realizing UI operations which are adapted to each specific content which is transmitted to a terminal device is provided. In the content transmission system, a content described in hypertext is transmitted from a content server 1 to a terminal device 3 via the network so as to be displayed at the terminal device 3. The content contains program identification information. In the content server 1, a server controlling section 11 transmits the content stored in the content storage section 12 to the terminal device 3, and transmits a UI operation program stored in a program storage section 13. In the terminal device 3, a display processing section 35 displays the content which has been transmitted from the content server 1. A UI operation execution section 34 executes the operations described in the UI operation program which has been transmitted from the content server 1.