Information distribution method, server terminal, user terminal, and program

摘要

The present invention is directed toward realizing the distribution of associated information that can attract the attention of users to events, thus maximizing the effect of the associated information. A matching table stores correspondence information for linking associated information to downloadable events that are to be sent to user terminals. An event-recognition unit of a server terminal recognizes the occurrence of an event that is to be reported to a user terminal, and a matching unit refers to the matching table and specifies associated information that has been linked to the event that has been recognized. A distribution control unit, instead of performing a process of reporting the recognized event to the user terminal by way of the communication network, fetches the specified associated information from an associated-information storage unit and transmits the specified associated information to the user terminal by way of the communication network. The user of the user terminal recognizes the event that is reported from the associated information that has been distributed.