METHOD AND APPARATUS FOR TARGETED POINT OF PURCHASE PROMOTION

摘要

A method and apparatus for providing a video promotional message relati ng to a specific product at the location of the retail outlet where such produc t is displayed. A video monitor is disposed in the field of vision of a product type and displays a recurring video promotion. The video monitors each preferably include a wireless receiver adapted to receive a signal containing at least one video promotion transmitted directly to the monitor, or from a server and/or other local distribution equipment preferably located in a non public area of the store. The promotional messages are preferably distributed to the monitors, written into a memory a nd repeatedly played in a recurring fashion.