SYSTEM AND METHOD FOR ON-LINE COOPERATION ADVERTISEMENT THROUGH AUCTION AND REVERSE AUCTION

摘要

PURPOSE: A system and method for an on-line cooperation advertisement is provided to supply an improved advertising effect for an advertiser and increase a profit of a media company by inventing an auction and a server and client system, thereby inducing an active contract of the advertiser and the media company. CONSTITUTION: An advertiser connects to a central processing control RDBMS(Relational Data Base System) of an auction system and registers an advertisement auction(1). A media company requests a bid with respect to the auction registered by the advertiser(2). If the advertisement auction is completed, the advertiser selects one media company and concludes a contract of the corresponding advertisement. When a general user connects to a web site and clicks the corresponding advertisement, a client transmits information of the media company to the auction system(4). The corresponding information is inserted and updated in the RDBMS. The Internet user transmits advertisement client information to a profit distribution program server unit, and the auction system processes the advertisement client information and stores the advertisement client information in the RDBMS.