SYSTEM AND METHOD FOR ANALYZING BUYING PROPENSITY OF CUSTOMERS USING POS TERMINAL

摘要

PURPOSE: A system and a method for analyzing a buying propensity of customers using a POS(Point Of Sale System) terminal are provided to make a company operated smoothly and to extend sales by positively using the buying propensity data of the customers to the development of a new product. CONSTITUTION: A retail store(10) and a maker(16) are respectively connected to a head office(14). The head office(14) provides the POS terminal(12) to analyze the buying propensity data of the customers to the retail store(10). The maker(16) requests the analysis of the buying propensity data to the head office(14). The information for the article bought by the customers is transmitted to the head office(14) through the POS terminal(12). The head office(14) produces the buying propensity data by analyzing the buying information of the customers transmitted from the POS terminal(12). The analyzed buying propensity data is provided to the maker(16), and the maker(16) gives a constant expense to the head office(14).