| 摘要 |
A method and a system for combining at least two sources of television program rating information, including at least one source obtained through user input into an electronic interface, to provide a more accurate and focused rating for a particular television program. The source of rating information which is obtained through an electronic interface is preferably obtained through the active interaction of the user with a Web browser, for example through an applet or a Web page, or a combination thereof. The advantage of such active interaction is that the user wants to provide the rating information, thereby requiring more involvement by the user than merely passively viewing a television program. Such a system and method is also useful for rating advertisements, for which passive rating methods may not be as effective. Furthermore, more precise demographic information can be obtained through such an interaction with the Web browser, since the user can be requested to enter such precise information. Advertisers are interested in such demographic information, such that the system and method of the present invention may provide useful indicators of the interest of various groups of users in specific television programs. Television networks which schedule television programs are also interested in demographic information in order to be able to select television programs and to promote these television programs more effectively. Thus, the system and method of the present invention is useful for providing more accurate and specific rating information for television programs and advertisements, as well as for promoting these television programs and advertisements.
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