| 摘要 |
PURPOSE: A system and method for supplying an advanced keyword search word advertising service is provided to plan a target advertisement by on-line advertisement market based on the number of clicks with respect to an advertisement having a fair possibility to be connected to an actual result and a graded exposure order according to execution scales of advertising costs. CONSTITUTION: A client is interlocked with a media system and operated(S302). When a general search utilization client uses a search service of the media system(S303), the client receives a search keyword query in a searching page and transmits the search keyword query to a server as a TCP/IP method(S304,S306). A processing unit checks a keyword integrity, and an RDBMS checks a keyword registered in a corresponding media system, extracts a registered keyword advertisement, and transmits the registered keyword advertisement to the client(S308,S309). At this time, data are manufactured as a normal HTML form and transmitted with a result code(S310). The media system receives a packet in the client and pushes the packet on a search screen(S312). When an Internet user clicks an advertisement being displayed as the above progress, the clicking process is recorded in the RDBMS(S313). At this time, a subtraction is executed based on a price per result recorded by an advertiser, the record is stored(S314).
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