METHOD OF PERSONALIZING ELECTRONIC SITE DISPLAY

摘要

A method of personalizing an electronic site display selects 51) a number of variables and values for those variables, which information is input by or derived from the user, and then creates (61) database rule tables (32) containing the rules for each corresponding variable. A relational database (33) applies (71) the variables and the rules in view of the values for the variables that have been input. The information with which the personalized graphical interface is created (72) depends upon the aggregation and correlation of the input data relating to the variables and the intersection of these variables based upon the rules. Additional rules may govern the relationships between rules (62) or assign an order of precedence to each of the rules.