System and method for measuring the utilization of print media

摘要

The system has a computerized evaluation unit (2) for automatically producing a usage profile for at least one print medium object based on detected reader-specific print media usage data. It has several modules (1,1') for detecting print media usage data with arrangements (11,12) for detecting identification data defining the contents of at least one object and data memories (13) for storing the detected data. AN Independent claim is also included for the following: a method of measuring the usage of print media.