ADVERTISEMENT MANAGEMENT PROGRAM, ADVERTISEMENT MANAGEMENT METHOD AND ADVERTISEMENT MANAGEMENT DEVICE

摘要

PROBLEM TO BE SOLVED: To dynamically and rationally change the arrangement of an advertisement related to a commodity and the resource of the community of the information related to the commodity in an advertisement management program, advertisement management method and advertisement management device for changing the arrangement of the commodity placed on a homepage and the resource of the community of the information related to the commodity by evaluating the visitor number/purchaser number to a sales site and the activity degree of the community related to the commodity from the advertisement of the commodity, and dynamically changing the arrangement of the advertisement and the resource quantity of the community.

SOLUTION: This device comprises a means for counting the selection number of the advertisement placed on the homepage; a means for counting the activity degree of the community of the information related to the commodity placed on the homepage; and a means for changing the arrangement of the advertisement on the homepage and the resource quantity of the community on the basis of the counted selection number of the advertisement and the activity degree of the community.

COPYRIGHT: (C)2003,JPO