| 摘要 |
A method and system for providing customers with access to and analysis of the navigation data collected at customer web sites is provided. In one embodiment, a data warehouse system collects customer data from the customer web sites and stores the data at a data warehouse server. The customer data may include navigation data (e.g., click stream log files), user attribute data of users of the customer web site (e.g., name, age, and gender), product data (e.g., catalog of products offered for sale by the customer), shopping cart data (i.e., identification of the products currently in a user's shopping cart), and so on. When the data warehouse server receives customer data, it converts the customer data into a format that is more conducive to processing by decision support system applications by which customers can analyze their data. For example, the data warehouse server may analyze low-level navigation events (e.g., each HTTP request that is received by the customer web site) to identify high-level events (e.g., a user session). The data warehouse server then stores the converted data into a data warehouse.
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