Commercial distribution system, commercial processing apparatus, commercial processing method, and commercial processing program

摘要

A sponsor produces various commercials targeted to unspecified users. Each commercial data(Dcm) is attached with attachment data(ATR) indicating the sponsor's idea regarding user and distributed to a large number of unspecified users. A commercial processing apparatus (APR) on the user side compares pre-registered data(Drv) set beforehand by a user and the attachment data(ATR) in a commercial(CMA) being distributed and determines whether or not the commercial satisfies the user's needs. In response to the determination that the commercial satisfies the user's needs, the commercial based on the commercial data being distributed is shown and stored in a storage portion (MEM) as registered commercial data(Dcms). In response to the determination that the commercial does not satisfy the user's needs, instead of the commercial(Dcm) being distributed, a commercial (Dcms) based on registered commercial data already stored in a storage portion(MEM) is shown. Therefore, a commercial according to user's needs can be provided to the user.