| 摘要 |
An information display system provides individualized pricing or advertising information to one or more customers in response to receiving identifying customer information associated with each individual customer. The system includes one or more information display units (IDUs) and one or more customer information input devices (CIIDs), along with a control system for coordinating the operation of the CIIDs and the IDUs. Each CIID is associated with one IDU or grouping of IDUs, with no IDU associated with more than one CIID. Each CIID and its associated IDUs are mounted proximate to a given product or display area. Before customer information associated with an individual customer is received through a given CIID, its associated IDUs display default pricing and advertising information under direction of the control system. When the control system receives individual customer information through a given CIID, the control system determines individualized pricing and advertising based on the individual customer information and causes the IDUs associated with the given CIID to display this individualized information. The information display system includes customer-carried devices, either transmitters or information cards for transferring their individual customer information to the CIIDs. The information display system further includes shopping carts adapted to receive individual customer information from either the customer-carried transmitters or information cards, and to subsequently transfer this information to the CIIDs. By issuing the customer-carried information devices to customers having membership in a given store's loyalty program, the store can offer sophisticated and individualized, multi-level pricing and promotional information to member customers as they browse the various product display areas.
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