System and method of providing customized marketing data

摘要

A system and method for dynamically providing marketing data to paying customers, without having to commission a new market survey for each customer. A marketing survey is created for each of a variety of different industries. Each of the surveys is distributed to potential respondents over a computer network. The same computer network is used to collect survey answers from participating respondents. The received answers are used to create marketing databases for different industries. Each customer is provided the ability to view the relationship between the answers of any two selected survey questions through the form of a customized data table.