发明名称 |
Method to augment the audience and/or the impact of an advertisement distributed through an information medium, uses audience survey taking responses to questions on content of advertisements to measure effectiveness of advertisements |
摘要 |
The audience method formulates questions based on a broadcast advertisement, and puts the question to selected test subjects. The responses are recorded in a database, then analyzed statistically to gauge the audience for the advertisement and the impact on the audience. This information will guide future advertisements.
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申请公布号 |
FR2833732(A1) |
申请公布日期 |
2003.06.20 |
申请号 |
FR20010016419 |
申请日期 |
2001.12.17 |
申请人 |
FALK LAURENT;FALK RACHEL |
发明人 |
FALK LAURENT;FALK RACHEL |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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