摘要 |
<P>PROBLEM TO BE SOLVED: To easily trade in a product or the like and to provide a display/input apparatus and a display/input method for measuring and improving sales promotion effect. <P>SOLUTION: The display/input apparatus 10 includes a display section 16 for displaying the advertisement information of moving pictures and/or still pictures on a display screen 164f, and a plurality of reading sections 11, 12, 13, and 14 that are provided opposite to the display screen 16f, include antenna sections 112, 122, 132, and 142 and input tag information that an IC tag stores. A display section 16 displays input position information Dp1, Dp2, Dp3, and Dp4 that can input tag information and indicates positions on a display screen 164f when the IC tag 20 approaches regions 164f-1, 164f-2, 164f-3, and 164f-4 on the display surface 164f that opposes antenna sections 112, 122, 132, and 142. <P>COPYRIGHT: (C)2003,JPO |