A series of aqueous based adhesive compositions including poly(vinyl acetate) with a rubber latex are described. At least some cross-linking is preferred, and a tackifing agent is also preferred. The adhesives are water-resistant and heat-resistant adhesives suitable for use with (for example) wood, having little coloration in exposed joints. Significant and long-lasting wet strength is obtained. Versions for use in conjunction with paper products can act as releasable adhesives. Coating versions (in conjunction with paper and cardboard) are also prepared for the printing and packaging industries.