| 摘要 |
A method for delivering advertising information (AD) from a service provider (SP) to a client (C). The method comprises the steps of: 1) maintaining an advertising data base (ADB) comprising selectable advertising records (SAR), each advertising record being directly or indirectly associated with an item (39a) and an item profile (IP1 - IP4); 2) determining at least one characteristic parameter, preferably a home address, (HA) of the client (C); 3) using the characteristic parameter (HA) to determine a typical consumer profile (TCP) which is typical of a predetermined number of people having substantially the same characteristic parameter (HA); 4) selecting, among the selectable advertising records (SAR), at least one advertising record (39) which is associated with an item profile (IP1) which matches the typical consumer profile (TCP), and 5) extracting at least one item (39a) for advertising to the client (C) from the selected advertising record/s (39).
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