Printed medium activated interactive communication of multimedia information, including advertising

摘要

The present device is described in bridging the gap between the virtual multimedia-based Internet world and the real world, best exemplified by print media. More particularly, the device relates to communicating multimedia information using a scanner (100) for machine-readable code (10) containing a link information corresponding to a provider information (600) depicted on the printed medium (50), a user interface (120) for obtaining user input information corresponding to the provider information, a communication bridge for sending the link information and the user input information via the network, a receiver (180) in communication with the scanner, capable of receiving the link information and the user input information, and further capable of receiving and playing a multimedia information sequence (500), and a portal server (200) in communication with the scanner via the network capable of selecting a multimedia information sequence corresponding to the link information and the user input information.