发明名称 |
System and method for increasing the effectiveness of customer contact strategies |
摘要 |
A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.
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申请公布号 |
US6567786(B1) |
申请公布日期 |
2003.05.20 |
申请号 |
US19990398921 |
申请日期 |
1999.09.16 |
申请人 |
INTERNATIONAL BUSINESS MACHINES CORPORATION |
发明人 |
BIBELNIEKS ERIC;BULLOCK MARK;HAYDOCK MICHAEL;SCHILLER MINDY;KUGEL WAYNE;PEDNAULT EDWIN PETER DAWSON;SODERQUIST NANCY;CROWDER HARLAN |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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