| 摘要 |
PROBLEM TO BE SOLVED: To provide an auction system capable of contributing to the improvement of the eagerness of a bidder to participate without reducing the eagerness of an unsuccessful bidder to buy. SOLUTION: A sponsor server 13 performs successful bidding processing on the basis of a bidding price of merchandise received from a bidder's user terminal 15, prepares unsuccessful bidder notification mail including a coupon ticket representing discount contents usable at a virtual store opened on a web server 17 and transmits the unsuccessful bidder notification mail to the user terminal 15 of an unsuccessful bidder as a result of the successful bidding processing. Therefore, the user terminal 15 of the unsuccessful bidder receives the unsuccessful bidder notification mail including the coupon ticket representing discount contents usable at the virtual store opened on the web server 17. |
