摘要 |
A computer-implemented method is provided for initiating a subscription to a periodical. The method comprises the steps of: purchasing a subscription voucher, wherein the voucher includes a plurality of periodical titles and a single monetary value. The purchaser then selects one of the plurality of periodical titles and indicates a recipient of the periodical on the face of the voucher. Next, the purchase sends the voucher to a fulfillment service bureau that then initiates a subscription to the periodical for the recipient identified.
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