| 摘要 |
A system and method for ITV data automation. A broadcast traffic and scheduling system generates a schedule of television programs to be broadcast in a day. A broadcast automation system translates the schedule of programs into an automation playlist. The playlist may also include the ITV events to be encoded into the broadcast program. The automation playlist is provided to an ITV automation unit which encodes ITV data associated with the ITV events into the broadcast signal in accordance with the playlist. Alternatively, the ITV automation unit may receive the ITV events/data directly from the broadcast traffic and scheduling system, independently of the automation playlist. In this manner, the ITV events need not be tied to the playlist of television programs, allowing the insertion of ITV events to be more flexible and dynamic.
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