PVR AND METHOD FOR INSERTING A STORED ADVERTISEMENT INTO A DISPLAYED BROADCAST STREAM

摘要

A system of personal video recorder (22) and a method of displaying a target ed advertisement on a display (26) in conjunction with displaying of a broadcas t stream on the display. The method defines a viewer profile of a viewer of th e display based on signals received by a controller (30) indicating usage of a viewer control interface (40) by the viewer, for example based on viewer reactions to a broadcast stream or to an advertisement. A targeted advertisement is selected from stored advertisements based on the viewer profile of the viewer of the display. The targeted advertisement is displaye d on the display (26). The viewer profile is updated based on subsequent signa ls received by the controller indicating usage of the viewer control interface (40). The signals indicate viewer reactions, for example, a viewer reaction to a broadcast stream or a viewer reaction to an advertisement or a viewer purchase.