NETWORK BANNER ADVERTISEMENT SYSTEM AND METHOD

摘要

A network advertising system and method includes a network server, a computer user, an electronic banner advertisement (BA) file, multiple web pages files, a BA program, and a monitor. The BA is displayed on the monitor in a window of a browser program from about the point in time that a new web page is requested to about the point in time that the web page file corresponding to the new web page is downloaded onto the user computer and ready for viewing (fig. 2). The BA offers an advertising venue that captivates the viewer's interest, at a point of time that a web surfer is willing and amendable to review additional data and information. This is typically a down-time, interstitial period, during a browser session. However, by displaying the advertisement as described, most web surfers will pay attention to the BA and the message that is providing.