BUSINESS MODELS, METHODS AND APPARATUS FOR UNLOCKING VALUE-ADDED SERVICES ON THE BROADCAST RECEIVERS

摘要

A system and method for enabling a television or radio receiver (16) to access specific enhanced services, for example, interactive advertisements embedded in television programs, based on a contract between a product vendor (10) and a video receiver manufacturer (32). The video receiver manufacturer (32) is the TV or set-top box manufacturer, licensee or affiliated party. Purchasing transactions, including billing, are automatically managed by a data aggregator (18).