System, method and computer program product for data-specific advertising in a supply chain management framework

摘要

A system, method and computer program product are disclosed for advertising in a network-based supply chain management framework. Data from a plurality of stores of a supply chain is received utilizing a network. A supply chain participant is allowed to access the data utilizing a network-based interface. The data being accessed by the supply chain participant is analyzed so that advertising may be presented to the supply chain participant in accordance with the analysis.