Subscriber interface device for use with an intelligent content-broadcast network and method of operating the same

摘要

An interface device and method for use with an intelligent content-broadcast network. User profile information is collected and stored in a memory device assessable to a secondary content processor. Secondary content is information, such as advertisements from a television network source, that is available for insertion into the primary broadcast stream as appropriate. When a particular user is identified as viewing a primary-content program, a processor associates the user with a stored profile and uses the profile information to determine what, if any, secondary content should be inserted and thus presented to the user as if it had been a part of the broadcast stream. The portion of the primary broadcast stream where secondary content may be inserted is indicated by embedded cues.