| 摘要 |
The present invention suggests a new ad campaign management system, which enables a campaign manager to determine ad type, scenario and performance parameters. These preferences are translated into campaign instruction sets, which influence the presentation of the web-pages advertisement. The activation of the advertisements is performed by a java script program that is activated once the user starts to download the relevant web-page.This system enables real time control of web-page advertisement presentation according to pre-determined instruction rules, technical browsing parameters, real time events, web-page structure and content. The controllable ad characteristics include size parameters, location parameters, animation behavior parameters, appearance period, timing conditional logic, and style format parameters. The technical browsing parameters include: browser type/version, operating system type, communication bandwidth speed, width and height of browsing window, IP address, etc. The triggering events include scheduled events, browsing events, and browsing interaction with user. |
