| 摘要 |
<p>A method of sending targeted advertising to a mobile device including the steps of receiving transaction information produced as a result of a user using a mobile device to conduct a financial transaction to transfer a financial amount to an entity, the transaction information including a mobile device identifier and information enabling identification of the location of the user; selecting promotional material based on the location of the entity; and sending the selected promotional material to the mobile device identified by the mobile device identifier. Information giving an indication of the current location of the user can be obtained and promotional material can be selected on the basis of the users location and be delivered to their mobile device.</p> |
