There is provided a system for seeking the permission of a consumer to receive product marketing information for an identified product. The system comprises first data receiving means for receiving identity data relevant to a product identifier associated with a product; matching means for matching said identity data to said product; second data receiving means for receiving address data relevant to an address of a consumer; request means for requesting permission of said consumer to send marketing information relevant to the product to said address of the consumer; and sending means for sending said identified product marketing information to the address of the consumer on receipt of said customer permission.
