| 摘要 |
<p>A system and process is provided for determining, selecting and identifying commercial and/or non-commercial segments for insertion into a break in a given programming signal. In one embodiment, a break planner (204) is provid ed in a media stream planner (104). The break planner (204) utilizes at least o ne parameter provided by at least one of an ad campaign (102), an active segmen ts list (202), a viewer profile database, and a prior inserts history to determine which segment to insert into a given break in a programming signal . Such determination may be made real-time or on a pre-determined basis and ma y be communicated to an advertisement inserter (108) which provides such "segments" to a transmission system (112) for insertion into a transmitted o r otherwise communicated programming signal. In an alternative embodiment, the selection and insertion processes may be accomplished in a personal video recorder.</p> |
