Adaptive discount coupons, numbered tickets, and related advertisements

摘要

An issuing system and an electronic advertisement management method which allow both users and issuers to exploit ticket information, privilege information, and additional information for coupons and numbered tickets. A user can receive a coupon issued by a coupon issuing device and exercise it at a coupon exercising terminal in a store to enjoy a privilege such as a discount. When a coupon is exercised at the coupon exercising terminal, the fact is communicated to a coupon issuance control server, which can alter subsequent coupons substantially in real time. Coupon discounts can be changed according to the coupon exercise status or exercise history for each user.