摘要 |
PROBLEM TO BE SOLVED: To perform a content distribution service that an advertiser relies on and to provide a service to be benefits of a user for the user as well. SOLUTION: An advertisement agency server 21 opens to the public individual information of the user who joins and is registered in a content distribution service or advertisement utilization results of the user to a sponsor terminal 22 of the advertiser through a network 23 for an advertisement market. The advertiser decides a specified user to distribute an advertisement to by referring to the individual information of the user. According to the decision, a broadcast server 13 on a content distribution side 10 distributes contents and advertisement information to the specified user. Also, corresponding to the advertisement utilization result of the user, a discount service for a utilization charge of a network provider 34 providing a connection service when the user connects a public line network 40 such as the Internet from a user information terminal is performed. |