发明名称 |
TARGETED PROMOTION DEVELOPMENT |
摘要 |
A system for targeting promotions (30) to one or more network device (10). The system includes a program manager server or scheduler which generates a promotion schedule for the display of promotions (30) on individual network devices (10). The scheduler matches a viewership profile of the network device (10) with membership criteria describing a particular demographic, viewership history, or geographic location. The system includes a promotion agent which receives the schedule from the scheduler, and processes the schedule information. The promotion agent may transmit the processed schedule information to a bulk manager agent which may receive the promotions (30) from a bulk manager server. The bulk manager server may store the promotions (30) prior to downloading them to the bulk manager agent, or may retrieve the promotions (30) from a database. The schedule information may include the time schedule for displaying the specified promotions (30) and the location on a viewing device (20) where the promotion (30) is to be displayed. |
申请公布号 |
WO0244833(A3) |
申请公布日期 |
2003.03.06 |
申请号 |
WO2001US43135 |
申请日期 |
2001.11.21 |
申请人 |
NAVIC SYSTEMS, INC. |
发明人 |
COPEMAN, IAN;KANOJIA, CHAITANYA;COSGROVE, MARTIN, S. |
分类号 |
G06Q30/02;H04N21/235;H04N21/258;H04N21/2668;H04N21/435;H04N21/442;H04N21/81 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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