| 摘要 |
<p>A decision support system for an interactive advertising system, the decision support system being for collecting and analysing data obtained through interaction by at least one user with the interactive advertising system, the user using a user's machine for the interaction, and measuring the effectiveness of the advertisement. Also disclosed is a method for placement, monitoring and measurement of an interactive advertising system having an interactive advertising device for displaying at least one advertisement, the method including the steps of specifying the goals of the at least one advertisement; placing the at least one advertisement using data obtained from previous advertising using the interactive advertising system; monitoring user interactivity with the interactive advertising system as a result of the at least one advertisement so as to collect data; and using the data to determine the effectiveness of the at least one advertisement.</p> |
