| 摘要 |
A method and system is disclosed for providing targeted advertising focused on an advertising target's directional movement towards a specific advertiser location, taking into consideration information pertaining to the travel path (e.g., road) on which the potential customer is traveling, the directional movement of the advertising target on that path, and the traffic patterns of the path and intersecting paths, among other criteria. Location-based advertising is focused on specific segments of paths leading up to a particular advertiser location. The direction of travel by advertising targets equipped with GPS-enabled personal display systems along these path segments is determined and advertising is broadcast only to travelers along the path within a specific segment and moving in a direction which will bring them to the particular advertiser's location.
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