发明名称 CONTROLLED CUSTOMIZED ADVERTISING METHOD IN MEDIA
摘要 PROBLEM TO BE SOLVED: To provide a method for providing advertisement customized according to a buyer of media. SOLUTION: A personalized media service once receiving a media request and necessary user information find advertisement and media items matching user's interest. The media items constituting part of hard copy media can be extracted from a database that the personalized media service can access or a service provider which inquires such media items. Similarly, the personalized media service can stores advertisement in a directly-accessible database and obtains advertisement from a 3rd-party advertisement provider. Medias and advertisement can be customized, so objects are narrowed down to specific viewers and then interested in paying more amount for the media provider and advertisement provider.
申请公布号 JP2003058632(A) 申请公布日期 2003.02.28
申请号 JP20020132954 申请日期 2002.05.08
申请人 HEWLETT PACKARD CO <HP> 发明人 CHERRY DARREL D;SCHMELING GARTH F
分类号 G06Q30/02;G09F19/00 主分类号 G06Q30/02
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