| 摘要 |
<p>A method and apparatus (see Fig. 1) for managing search listings in a search database (32) include storing one or more search listings for an advertiser is disclosed. Each search listing includes an associated search term. The system receives from the advertiser identification information for a search listing and a desired rank for the identified search listing, a maximum cost per click for the search listing, or both. The system stores the desired rank and/or maximum cost per clik for the search listing. The system then determines a cost per click for the identified search listing based on the desired rank and other search listings which include the search term associated with the identified search listing.</p> |
