| 摘要 |
PROBLEM TO BE SOLVED: To solve the problem that advertisement display which looks the same to anybody is performed because the advertisement display at an Internet shopping site grasps a customer group image in a fixed manner. SOLUTION: A support vector machine and a neural network are used to automatically learn a customer purchase pattern by using an 'information input (explanatory variable) by a question' and an 'information input (target variable) by purchase merchandise' until a previous time point in order to understand a customer group image, and optimum advertisement display for the 'information input by the question' at the present time point is performed. |
