| 摘要 |
PROBLEM TO BE SOLVED: To provide a customer database generation system that can simply and effectively construct a customer database suitable for advertising only for a customer segment satisfying a specific condition. SOLUTION: With a postcard provided with a signature block in which the customer swears to be a customer satisfying the specific condition as data source, signature information described in the signature block of the postcard is captured (image input means) as image data for identifying the customer, and also customer identification information and another information described on the postcard are respectively converted into digital data to be captured (data input means). Then, the customer identification information that has been converted into digital data is associated with the image data, a given customer ID is added to the information, and the information is registered with a database (registration means) as the personal information on the customer. |
