| 摘要 |
PROBLEM TO BE SOLVED: To improve the appealing effect of advertisement in order to increase the number of visitors to a convenience store. SOLUTION: A program and contents from an advertiser, an agent and a contents providing company are made a 24-hours broadcast program which is broadcast in the convenience store by using a broadcasting satellite 2, CATV network, and the Internet broadcasting network, and distributed to a chain stores 3 of a convenience store in the whole country. The program is displayed on a plasma display 6 arranged in the store. POS information gathered from the chain stores is sent to a broadcast center 1 and advertisement effect is analyzed.
|
