| 摘要 |
A system and method for on-line formation of buyer's clubs, in particular, for the purchase of pharmaceutical goods, e.g., drugs, vitamins and/or herbs. Visitors of a web site are prompted while completing registration information whether to opt in to participate in a buyer's club. At least some of the registration information provided by those users that have chosen to opt in to participate in the buyer's club is transmitted to a Pharmaceutical Benefits Manager (PBM) and/or pharmacy that, in turn, enters into agreements with drug manufacturers to offer the pharmaceutical goods at discount prices. Member utilization information is generated by the PBM for each participant that purchases through the buyer's club. This member utilization information is transmitted from the PBM to the server. Additional information relating to or associated with the member utilization information is gathered and retrieved by the server and transmitted to user's computer terminal or accessible by the user upon visiting the web site. This targeted information may include, for example, new drug formulations, side effects of a particular drug purchased, and/or journal articles discussing the disease or ailment that the drug purchased is used to treat.
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