| 摘要 |
PURPOSE: A business model for a vehicle AD(ADvertisement) by constructing a vehicle driving information database is provided to enable as advertiser and an information provider to maximize the AD effect by reducing an AD broadcasting range to the latent customers and to enable the customer to receive a financial support as a compensation for providing the driving information. CONSTITUTION: The AD is stored in a CD-ROM and the AD broadcasting is controlled by a log file. The driving information becomes the data by the GPS(Global Positioning System) information. The driving information is updated to the AD broadcasting control log file. The driving information is stored in a database. The stored driving information is processed by a statistical technique. The customer receives a part of expense for a telematics system as the compensation for providing the personal driving information to a related businessman.
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