ADVERTISING EFFECT ANALYZING METHOD USING ADVERTISEMENT GAMES IN DIGITAL BROADCAST ENVIRONMENT

摘要

PURPOSE: An advertising effect analyzing method using advertisement games in a digital broadcast environment is provided to analyze advertising effect through game advertisements and collect data required for the analysis. CONSTITUTION: Personal information and taste of a gamer are recorded in order to make avatar. Goods are provided to people who answer questions through drawing. When the goods are given to the people, their names, phone numbers and social security numbers are recorded and their address information is obtained when the goods are send to the people. Data obtained from advertisement games is used for advertising effect analysis. The analyzed advertising effect is used for fixing the outlay for advertisement.