METHOD AND DEVICE FOR GENERATING AND PRESENTING PROGRAM ASSOCIATED CONTENTS

摘要

PROBLEM TO BE SOLVED: To allow a user to passively view information personalized for each user without any complicate interaction, and to view his or her desired information in his or her desired order in a limited display region of a portable terminal. SOLUTION: A program video and program associated information is inputted, and program associated contents are generated based on a preliminarily defined tree structure, and leaf nodes in the tree structure of the program associated contents are selected as presentation candidates for each user based on viewing data quantity preliminarily set as a viewing request by each user who has a portable terminal, and a presentation route successively following the leaf nodes being the presentation candidates by starting with the route of the tree structure is generated for each user as a presentation scenario, and the generated presentation scenario is transmitted to the portable terminal of the pertinent user.