INFORMATION PROVIDING APPARATUS, INFORMATION PROVIDING SYSTEM, AND RECORDING MEDIUM CONTAINING INFORMATION PROVIDING PROGRAM

摘要

An information providing system includes a user terminal (100) through which a user uses a service, a server system (106) providing the service, and a management system (111). The user terminal (100) has a control unit (103) for information search for the user and the like, behavior history information database (101), and a data transmission/reception unit (104). The server system (106) has a data transmission/reception unit (107), a control unit (108), an inference unit (109), and an advertisement information database (110). According to position information and behavior history information output by the management system (111), the server system (106) selects advertisement information appropriate for the user behavior information from a plurality of advertisement information sets stored in the advertisement information database (110) and transmits the selected advertisement information to the user terminal (100).