发明名称 Advertisement selection engine for placing micro-advertising
摘要 <p>An information content delivery service determines the white space remaining on a page of requested information content (step 310). The selection engine selects a micro-advertisement or a plurality of micro-advertisements based on criteria such as the space available, the value assigned to each advertisement, and the frequency that the consumer has seen the advertisement (step 315). The micro-advertisements are placed on the page in the available space (step 325) and the page is transmitted to the consumer (step 365) for viewing and/or printing. <IMAGE></p>
申请公布号 EP1280087(A1) 申请公布日期 2003.01.29
申请号 EP20020254827 申请日期 2002.07.09
申请人 HEWLETT-PACKARD COMPANY 发明人 CASTLE, DANIEL C.
分类号 G06F13/00;G06Q30/02;G09F19/00;(IPC1-7):G06F17/60 主分类号 G06F13/00
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