| 摘要 |
PURPOSE: A recommendation marketing method is provided to promote a sale of a software program newly developed as a mobile communication device. CONSTITUTION: A server engine(410) charges a system management, receives an HTTP(Hyper Text Transfer Protocol) request for accessing to a web page discriminated by a URL(Uniform Resource Locator) and supplies a web page to a client system. A recommender registration module(420) is provided for constructing a recommender database(452). A serial code creation module(422) is a random number generator for supplying an inherent identification number to a recommender. An introducer receipt module(424) is provided for constructing an introduction database. An SMS(Short Message Service) transmitting module(426) is provided for transmitting a short message having an introduction message and a call back URL to a mobile communication device of a recommended purchase. The first point supply module(428) extracts a recommender inherent code in accordance with a link of a call back URL included in a short message and supplies a compensation point to the recommender. If a purchase recommender purchases a specific commodity or downloads a software program, the second point supply module(428) supplies compensation point with respect to the purchase to the recommender. A payment processing module(432) performs an accounting and a payment in accordance with an order command of a purchaser. An order processing module(434) outputs an electronic order sheet to a terminal of a corresponding purchaser, receives electronic order sheet including a purchase subscription again, and constructs an order database(456). Besides the order database(456), a recommender database(452), an introduction database(454), and a point database(458) are provided.
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